Is A Card Worth A Bouquet of Flowers?

Yesterday I told you how effective my wife Lori's first card was in introducing her new fine art business and generating positive buzz among her list of recipients.

But what happened yesterday afternoon may be the biggest indicator of the power of a single card.

As I mentioned, this custom card featured a photo of a beautiful landscape, painted in oil on canvas by a world-renowned artist Lori now represents.

After many years dealing with graphic artists and fine artists in the printing industry, she and I were both nervous about his reaction to the printed quality of the card. If you've ever done a press check with an artist, you know what I'm talking about.

The bouquet of flowers that the artist had delivered yesterday afternoon put all of those fears to rest and gave Lori an emotional boost that words just can't describe. He loved the card and the way Lori used his creation to communicate her value proposition.

While I usually focus on the business impact of SendOutCards, the essential, personal emotional impact is what makes them so effective in keeping you in-touch with your list.

Seeing that impact with my own eyes made me a believer.

Showing Instead of Telling

Today I want to touch on one of the most powerful sales tools ever created: showing instead of telling.

I spend a lot of time talking to people about the power of SendOutCards as a touch-marketing system but sometimes a real-life example tells the story better.

Case in point: my wife Lori sent 117 cards out of the system last Monday, announcing her new fine art business Spring Lake Studios.

Between Thursday and Saturday she received more than ten inbound phone calls and emails from recipients, set five appointments and made her first sale.

I can't wait to see what this week will bring!

We also attended a dinner party Saturday night where several other folks who had received the card during the week were discussing it.

Perhaps most interesting (to me at least) was how many people commented specifically on how much they liked the card itself and asked how Lori had made it work.

Two of these people are strong prospects for me - one is in corporate sales for a national retail company. I'll keep you updated.

My point is this: I can run my yap for hours and not do as well explaining the powerful functionality of this system as a single well-executed card.

So, if you want people to understand how this system works, show them instead of just telling them.

Use the system regularly in your own business. Create personal success stories. Generate new sales in your main business while creating buzz around this business.

I believe it works because I saw it with my own eyes last week.

I guess I'm only human.