SOC for Public Speakers

Professional speakers inhabit a very competitive world. While outsiders may view the work as "easy" and perhaps even "glamorous," it is in fact very difficult, requiring levels of prepartion and marketing well beyond what most people realize.

There are a finite number of meeting planners and speakers' bureaus but a seemingly ever-growing number of speakers competing for their attention. Speakers must find innovative ways to differentiate themselves from their competition and stay top-of-mind with their target audiences without making a nuisance of themselves.

One way I do that is through SendOutCards. Every time I am scheduled to present, I send a postcard with all the details to a targeted list of recipients which includes all of the meeting planners and bureaus I am promoting myself to.

It's a very light touch that let's them know I'm out there speaking and that I actively participate in the marketing of all of my appearances. The best part is that, through SendOutCards, I am able to send personalized color postcards to this VIP list for only 70 cents each including postage! If you throw in the ease and convenience of the process this is an absolute steal!

Click on the headline above to see a postcard I recently sent out announcing my upcoming presentation on The Customer Factory marketing model. Do you know any professional speakers who should be using SendOutCards to promote themselves? If you know one who isn't, you know one who should be.