Trade Show Follow-Up

Trade shows are making a come back after business travelers started taking to the skies again four years after 9-11.

Companies spend billions annually on exhibits, graphics, travel, show space, salaries, giveaways - you name it - in an effort to increase sales through trade show exhibits.

But very few do the most important thing to ensure their trade show investment pays dividens: follow-up.

I have found that it is much important to gather contact information from attendees on site and drip on them after the show than it is to distribute baubles imprinted with your logo in the hope that they might call you at some point in the future.

But almost no one does it because of the difficulty and expense involved, and because everyone hates to make "cold" calls on people who stopped by the booth.

SendOutCards offers the perfect solution. Simply load the contact information for everyone who visited your booth into a group in the contact manager and then send them a one-card campaign thanking them for stopping by and notifying them that you'll be calling soon.

For $1.01, this personalized communication to qualified prospects who agreed to be put on your mailing list is an amazing bargain.

And your phone call a few days later won't be nearly so called as it would have been otherwise.