Get In The Habit

Back on January 17th I told you about three extremely successful people (Joe Girard, Tom Hopkins and George Herbert Walker Bush) who attribute a big part of their good fortune to their habit of sending personal note cards.

DeMarr Zimmerman sent me an email in which he told me that Harvey Mackay, the author of Swim With The Sharks, is quoted as saying "" Send memorable cards, personal notes when you are reminded of a person, relevant newspaper clippings, birthday cards and thank-you notes. Remember the 80/20 rule applies. I actively keep in touch with at least 20% of the 6,500 names on my personal Rolodex, because that 20% provides 80% of the value of my network."

DeMarr also told me that (the first) President Bush was named the "Rolodex Kid" by Time Magazine because he was a fanatic about maintaining an extensive Rolodex containing everyone he met, and that this was his contact management system for sending personal note cards.

Every one of these successful people would tell you that they had to work at developing their habit of sending cards and commit to it everyday in order for it to work.

Since joining SendOutCards I have sent over 700 note cards and postcards.

I use them at every opportunity: after a phone call; after meeting someone new; after receiving exceptional service; you name it.

I am getting in the habit and I am seeing the results already. People love receiving my cards and I love sending them.

I have also found that sending cards is the perfect way to demonstrate the power of the SendOutCards system.

Get in the habit. Send campaigns of cards on a regular basis and single unexpected cards everyday.

It's fast, inexpensive, easy to do and fun. What's not to like?

After all, if you're not using the system, how can you expect others to?