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SendOutCards Marketing Ideas

Creative ways that salespeople and business owners are using the incredible SendOutCards system.

Your Handwriting Font

Today I want to share with you a couple of things I've learned about SendOutCards' ability to use your handwriting and signature in generating the text of your card messages.

First and foremost: it's an incredible feature! When combined with the mail-merge ability of the system, sending a note in your own "hand" makes for a profound level of personalization.

I didn't realize the impact that it could have until I received a card from Jordan Adler in our upline. Even though I KNEW it was computer-generated and most of the text was boilerplate, seeing his words in his own handwriting capped off with his signature made me feel as though he were thinking of me when he sent the card.

If you don't read another word of this post please come away with this message: GET YOUR HANDWRITING FONT CREATED AND LOADED INTO THE SYSTEM AS SOON AS POSSIBLE.

In spite of my initial skepticism, I am now convinced that this is one of the most important features of this system for salespeople and business owners.

The problem lies in creating a handwriting font that you will be happy with.

My handwriting is terrible and my first stab at having SendOutCards create a font out of it was disappointing to say the least. So I am spending $49 to have a new font created and I wanted to share what I've learned in the process.

Follow the instructions on page one of the font package PDF regarding the size of the tip of your pen and staying inside of the boxes.

Print several copies of page two (the fill-in form) of the font package PDF and practice a bit before getting serious. Don't worry about making a mistake because there is an unlimited supply of forms inside of your computer!

As you fill-in the boxes on the form, try to size every character consistently, both vertically and horizontally.

Write unnaturally slowly and clearly. Because of my bad penmanship, my first tactic was to try to write quickly and fluidly so the characters would look "natural." Big mistake when your natural hand looks like a ransom note!

When creating your four signatures consider using first name only for both you and your spouse, as well as first and last name for both (Frank, Lori, Frank Felker, Lori Felker). Since I'm dropping another $50 for another font and signature package I'm now adding Frank and Lori, Frank and Lori Felker, Lori and Frank, and Lori and Frank Felker.

Finally, if you have any issues with your font after it's loaded into the system, call Ryan in the design department and ask him to help you tweak it. He's very knowledgeable and helpful.



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