My Money Where My Mouth Is

How much do I believe in the power of SendOutCards as a touch marketing system to help build sales for small business?

So much that my wife and are using it ourselves for just that purpose!

Many of you are aware that my wife Lori recently opened a home-based business through which she sells original fine art and custom framing.

Check out Spring Lake Studios

Yesterday we sent an announcement card to her 117 warmest prospects via SendOutCards. On the cover is a picture of a beautiful oil-on-canvas landscape from a world-renowned local artist. Inside is an announcement graphic along with a personalized message from Lori which ends with "I'll be calling you soon to schedule an appointment."

The whole schmeer including uploading the custom graphics, printing, mailing services and postage (at the new 39-cent rate) was $128.17. Let me repeat that please: ONE HUNDRED TWENTY EIGHT DOLLARS AND SEVENTEEN CENTS!

You simply cannot find that kind of marketing value anywhere else I am aware of.

In February we'll begin mailing monthly postcards with a series of paintings on the front - along with the URL to her web site - which we hope people will feel compelled to post on their refrigerator doors. Our goal is to make each one "refrigerator worthy!" I'll let you know how we make out.

BTW: Those PERSONALIZED postcards, sent via FIRST CLASS MAIL will only cost SEVENTY CENTS EACH including printing, mailing service and postage.

I continue to be amazed by this system.