Is A Card Worth A Bouquet of Flowers?

Yesterday I told you how effective my wife Lori's first card was in introducing her new fine art business and generating positive buzz among her list of recipients.

But what happened yesterday afternoon may be the biggest indicator of the power of a single card.

As I mentioned, this custom card featured a photo of a beautiful landscape, painted in oil on canvas by a world-renowned artist Lori now represents.

After many years dealing with graphic artists and fine artists in the printing industry, she and I were both nervous about his reaction to the printed quality of the card. If you've ever done a press check with an artist, you know what I'm talking about.

The bouquet of flowers that the artist had delivered yesterday afternoon put all of those fears to rest and gave Lori an emotional boost that words just can't describe. He loved the card and the way Lori used his creation to communicate her value proposition.

While I usually focus on the business impact of SendOutCards, the essential, personal emotional impact is what makes them so effective in keeping you in-touch with your list.

Seeing that impact with my own eyes made me a believer.