Building Success One Card At A Time

Many of our most successful salespeople, business owners and politicians have used personal, handwritten notes to establish and nurture relationships.

Joe Girard was a car salesperson who worked at a Chevrolet dealership in Detroit, Michigan. According to the Guinness Book of World Records, Joe sold more retail automobiles for 12 consecutive years on a one-on-one basis, than anyone else in the world. All of Joe’s business came from referrals. What was Joe’s secret?

Joe developed a system of staying in contact with his customers and potential clients. Every phone call or personal contact he made, Joe would write down on a file card any relevant information. He then sent everybody on his list a unique greeting card every single month! These weren't high pressure sales letters, just friendly reminders to let people know that he was thinking about them.

In fact, Joe sent out nearly 13,000 hand written greeting cards per month to his customers, with the help of two assistants, celebrating anything from Halloween to Groundhog Day.

Tom Hopkins is a real estate sales guru who set and achieved the remarkable goal of participating in 365 transactions in a single year. He credits his success in large part to developing the habit of sending short personal notes to everyone he met, reminding them that he was in the real estate business and explicitly asking for their personal and referral business.

George Herbert Walker Bush - the first President Bush - is also renowned for his personal touch in sending handwritten correspondence to political supporters of any contribution level. Those around often him remarked at his commitment in sending those notes and the amazing impact they had in bringing in money.

All three of these folks - and many thousands of other successful people - have proven the power of consistent personal correspondence in building a business or career. Imagine how well they could do if they had had access to SendOutCards!

BTW: Top Hopkins is now a SendOutCards distributor!