Tips & Tricks: Adding Business Name To Envelope Mailing Address

I send most of my cards to salespeople and business owners at their places of business.

In many cases their companies are large enough that the local letter carrier does not know the recipient by name and so if the name of the business is not included in the mailing address, the card is not delivered. The Postal Service returns the card to me at the return address that SendOutCards has printed in the upper left corner of the envelope.

Luckily, the first class stamp means that I get the card back - no matter what the reason for non-delivery - usually with a rubber-stamped message along the lines of "Unkown Recipient." At least I know that the message I thought they received from me never got through.

While I wish the SOC system would allow business names to print on the face of the envelope so I could do a straight import of data from my contact manager without any additional handwork, there is a workaround: simply put the company name in the Address 1 field and the entire address (including suite number) in the Address 2 field.

I know, I know: this is a big pain that takes a lot of time and has to be done one record at a time. Hey, it works!

I hope the fact that I'm willing to do this on hundreds of records gives you some idea how strongly I feel about the effectiveness of SOC as a marketing tool.