Turn-Key Marketing Solutions

Every salesperson and small business owner can benefit from SendOutCards. But many are too busy with their current business to devote any time to figuring out how to use the system, much less consider marketing it as a new business themselves.

So why not just offer it to them turn-key? You do the card creation, the writing, the campaign development, the scheduling and even the inputting of the contact information. Charge them a premium on top of what it costs you and hit the SEND button.

I aluded to this in my Holiday Cards for Small Business posting earlier today. But even I am going to outsource the most time-consuming work (entering the contact info) to a great lady in Florida I found through Elance.

The secret is creating a campaign or single card that accomplishes some objective for them.

When I was in the printing business I came to realize that no one buys printing in and of itself, they buy printing as a means to an end. They are creating a direct mail campaign to increase sales or build the membership of a trade association. They are publishing a directory of medical providers so their network of employees can connect with the right doctors and hospitals. They are not just buying printing because it has some inherent value on its own. They buy printing with the intent that it will do something else for them.

The same is true here - essentially what we're selling is printing and mailing services - in that the value comes from an effect created by the card, not from the card itself.

So create turn-key programs that provide a benefit to your customer. They don't have to know how you did it. They just know you did a great job meeting their objective!