Target Markets

When I was first shown the SendOutCards system I was amazed by how many industries could benefit from it.

I have idenitified over twenty groups of companies and individuals who could get incredible value from this ingenious system. But therein lies a problem: the problem of how to eat an elephant.

Here's a partial list:

Automobile Dealerships / Salespeople
Realtors (agents and brokers)
Mortgage Companies / Loan Officers
Title and Setllement Companies
Doctors' Offices / Veternarians
Financial Planners
Non-Profit / Charitable Organizations
Chambers of Commerce
Trade Associations
Pet Walkers and Groomers
Cleaning Companies
Home Improvement Companies

The list just goes on and on.

My first inclination was to send a series of cards to just about everyone I knew who fell into one or more of those 20+ pigeon holes. I sent out a lot of cards and I did sign up some distributors.

But I have come to the conclusion that a much better way for me to proceed is to focus on one vertical industry at a time and do everything I can to develop and provide value to that group through SendOutCards. That is to say; eat the elephant one bite at a time.

My first bite is the real estate industry, including real estate agents and brokers, mortgage firms and loan officers and title companies. This is the industry I work in full-time. It's where I have the most relationships and the best understanding of how SendOutCards can be used to generate value.

This industry is also chock-full of entrepreneurial people who are more likely to see the SendOutCards business opportunity and run with it.

Where on the elephant should your first bite come from? The single industry where you can bring the most value. People buy because of what's in it for them - not what's in it for you.

Create an integrated solution that includes custom card designs and one or more campaigns that will generate a specific outcome for your target market. Include a call to action such as a promotional coupon for customers to redeem to prove the system is working.

Ideally your first bite will also be the industry you know the most about and have the most current relationships within. It doesn't have to be the same one as your job but it does need to be one you can communicate with easily and regularly.

Take another look at my list above, add some entries of your own and pick one. Then go for it single-mindedly.

One last thought: by creating custom cards and campaigns that you can share with those who join you, you not only bring them more value - by offering a turn-key way to begin marketing and giving them something they can use to promote SendOutCards to their industry comrades - but you also bring yourself more income by assuring that they will use the system every month going forward!

And there is no doubt that using SendOutCards as a systematic marketing vehicle will markedly increase their sales in their primary business, generating repeat and referral business for you.

Bon apetit!