My Wife's Fine Art Business

After managing a fine art gallery for a long time, my wife Lori Felker has decided to go independent and market fine original art directly to buyers as a representative of the artists.

Her official launch date is January 1, 2006 but, needless to say, we are already hard at work creating and implementing her marketing plan.

A big part of that plan involves SendOutCards. With the artists' permission we will be creating greeting cards and postcards featuring their work and using them in a variety of campaigns. We will be sending invitations of art shows, wine tastings and meet-the-artist events. Lori will use them as Thank You cards and Nice To Meet you cards and a million other one-to-one applications.

We are also going to offer buyers of specific pieces the opportunity to have custom cards created that feature their new acquisition on the front so they can send a note to all of their friends and show-off a little bit.

How could your business implement some of these ideas?