My Seven Card Campaign

Like everyone who is just starting out with SendOutCards, I am learning and growing - and experimenting!

My focus is entirely towards the business world: specifically salespeople and small business owners. Also, since I work full-time in the real estate industry, I am naturally including real estate agents and mortgage loan officers in my efforts.

Having spent much of my career in the printing industry - and in particular the digital printing world - I was immediately intrigued by the potential SOC offered as a marketing tool. Once I began to test and investigate the system, I quickly became convinced that this is something that every marketing-oriented adult needs to know about.

My first efforts are a little different from what is recommended by the company. Rather than sending a single "First Look" card to my initial group of 50+ warm prospects, I created a campagin consisting of seven cards, sent out every-other day over the course of two weeks. Each card highlights a different feature and/or application of the SOC system. The fifth card includes the DVD insert.

My plan was to send a personalized email to everyone 10 days into the campaign. But the fact that I could not (currently) export data from the SOC contact manager put a crimp in that step. I would then follow-up by telephone after everyone had received seven cards and an email from me.

I am currently making my follow-up phone calls and loving the results. In all my years of sales and marketing work, I have never gotten the response on the other end of the phone that I am getting right now. People loved the card series, have been thinking about it and me during the entire two-week period and invariably say "I've been meaning to call you. These cards are great."

I even had two people sign up straight-away just from the cards - with no email or telephone touch from me.

Rather than having "call reluctance," I'm having a lot of fun telephoning the people who have received my series of cards. And the $7 investment is paying great dividends.

In that I am always testing and trying to improve my results, I am currently refining the cards in this campaign, replacing two with postcards, and anxiously awaiting the ability to export data from my SOC contact manager so I can include an automated personal email message in the campaign.

The best part so far is that I'm having fun creating and sending the cards and the people receiving them are enjoying the process as well.