Including A Coupon Offering

Any greeting card or postcard you send can include a coupon for percentage discount off any purchase, buy-one-get-one-free, special pricing on a particular product - or any other special offer that you see on billions of coupons every year.

There are two ways to do this:

1) Create a coupon graphic and upload it into your card;

2) Simply type the text of the coupon offering into the body of the card - maybe with a row of asterisks at the top and bottom to make it look more like a coupon.

Be sure to say "Present this card for..." and "substitutes or photocopies not accepted." so you can see how effective the coupon - and the card - were in bring people to you.

We did this at Monarch Title in a Thank You card to real estate agents who attended the Grand Opening of our Old Town Alexandria (Virginia) office, and left their business card in a fishbowl for a prize drawing. The offer was for a FREE SETTLEMENT. "Just include this card when you drop off your next contract."

How could you use this in your business?