Direct Mail Testing

After years of experience producing millions of direct mail pieces, I believe that one of SendOutCards' greatest uses is as a test bed for large mass mailings.

At 99-cents apiece for a full-color, personalized foldover card including mailshop and first class postage costs, you just can't go wrong on a short run of 500 pieces or less. 68-cents for a personalized 7" x 5" postcard is great too. And the minimum quantity is 1! God bless digital printing technology.

Sure, you could get to much lower price points for bulk mailings but you'd have to invest in big print runs and put out hard cash for mailing house fees and postage checks, not to mention personalization costs and database massaging.

So why not test your direct mail piece, several times if you like, to a controlled list of 400-500 to determine what kind of return a larger mailing might bring before investing in it? SendOutCards is the perfect vehicle for that.

Thanks Kody!